CV

Hi, I'm Siobhan.

I’m a user experience designer with more than 20 years of design experience. I came to UX from a background in journalism and graphic design. 

I am an outstanding communicator, bringing together language and visual design to efficiently and persuasively shape interactions.

I have graduate-level training in interaction design, communication design, and human-centered design methods research. 

I thrive in environments that use a cross-disciplinary approach to problem solving. I believe collaboration and inclusiveness are the keys to great products.

Let’s create something awesome together!

EXPERIENCE


User Experience Designer   RS21 | Jun 2018 – Jun 2019

At RS21, I was responsible for my products being effective, engaging, usable, consistent, and aligned with client goals. Additionally, I:

  • Led client engagements to determine user needs and project scope;
  • Engaged with data science and development teams to assess project requirements;
  • Used human-centered research methods to define product and stakeholder needs through all stages of a product’s development;
  • Designed data visualization conceptualizations for multi-layer, data-intensive products;
  • Designed product wireframes from initial concept to refined vision.

User Experience Consultant   Dusty Robotics | Apr – Jun 2019 

I consulted with Dusty Robotics to define and visualize consumer-product interactions among different stakeholder groups. For this project, I:

  • Interviewed clients to chart different user types and activities;
  • Created user flows;
  • Conceptualized multiple use case scenarios;
  • Hand-drafted and digitized storyboards;
  • Provided high quality, presentation-ready materials.

President   Corrales Elementary PTA | Jul 2018 – Jun 2019

As president, I served as the managing executive of our school’s PTA. For this position I:

  • Advocated for support and resources for every student in our school;
  • Ensured our PTA was compliant with 501(c)(3) non-profit regulations;
  • Trained, counseled, and provided information to parents,  teachers, and adult volunteers;
  • Oversaw administration of our bylaws and the activities of board officers and committee chairs;
  • In partnership with our treasurer, oversaw our $25,000 budget, fundraisers, and disbursements; 
  • Had a lot of fun with students, parents, and staff at our school.

Contract Visual Communication Designer,  Various | 1998 – 2001, 2007 – 2018

Partnering principally with schools, non-profits, and small businesses, I guided the process of establishing a consistent presence in print and online. As a visual communications designer, I:

  • Developed brand identity and marketing materials for print and digital mediums;
  • Created diverse publications, from business cards to booth displays;
  • Created unique illustrations, logos, and artwork for collateral;
  • Wrote and edited all types of publication content;
  • Oversaw printing, production and distribution of documents, including bulk print runs;
  • Supported many of my clients in establishing their first presence on the Internet.

Assistant Director, Marketing And Communications
Girl Scouts of Northern California | 2001 – 2005

This challenging position required balance among many responsibilities. In this position, I:

  • Managed in-house print and digital designs to ensure internal and external documentation was on-brand;
  • Supported marketing and advertising activities;
  • Wrote press releases and supported public relations activities;
  • Acted as volunteer liaison for communications and council history committees;
  • Played vital roles in major projects, including redesigning the website and key publications to reflect the modern voice of Girl Scouting.

 

EDUCATION


Master of Design program, Carnegie Mellon University | 2005 – 2007

Bachelor of Arts, University of New Mexico
Print Journalism and Mass Communication
summa cum laude | 2001 ­

ADDITIONAL LEADERSHIP + TEACHING


Girl Scout Troop Leader + Adult Volunteer | 2015 – 2019

Instructor, Undergraduate Design Studios
Carnegie Mellon University and University of New Mexico

Resident Camp, Assistant Camp Director & Counselor | 1997 – 1999

 

SKILLS

User experience
Visual design
Writing & editing
User research
Prototyping
Wireframing
Interaction design
Data visualization
Conceptual models

additionally

Nonprofit management
Project management
Event planning
Fundraising
Proposal development

SOFTWARE Competencies

Adobe CC Illustrator, InDesign, XD, PhotoShop
Microsoft Office Suite
Sketch, Balsamiq, InVision
HTML, CSS, Javascript

OTHER Experience

Writing, Editing
AMBIDEXTROUS magazine

Writing, Editing, Web Design
SU CASA magazine

Design
The Albuquerque Journal

Writing, Editing, Design
The Daily Lobo

OTHER Skills + Affiliations

Pediatric + Adult
First Aid + CPR certified

Girl Scouts of USA adult member