CONTACT  siobhan.hadley at gmail dot com.

Siobhan is an outstanding communicator, bringing together language and visual design to efficiently and persuasively shape interactions.  She has graduate-level training in interaction design, communication planning, information design, and human-centered design methods research. She is an experienced project leader and handles complex project tasks with ease.


Community Volunteer | 2015 – 2018

As a PTA Board member and volunteer, I’ve worked with the school leadership to resolve and improve the school’s problematic “user experience” touch points. I’ve managed communication efforts to re-engage the school in the local community by producing a parent newsletter, maintaining the school website, changing the school marquee, and creating dozens of signs and flyers.

In addition, as an event chairperson, I’ve organized and led multiple school-wide events serving hundreds and students and their families.

As a Girl Scout leader, I’ve taken our 15-member troop on overnights, managed our troop’s cookie sales, and created diverse curriculum for dozens of meetings.

Contract Visual Designer | 1998 – 2001, 2007 – 2018

Partnering principally with schools, non-profits, and small businesses, I guide the process of establishing a consistent presence in print and online. I supported many of my clients in establishing their first presence on the Internet.

Contract Communications Editing | 2007 – 2018

I edit articles for diverse audiences and publications. I research and write on assigned topics, and fact check and proof articles and spreads through all stages of production.

Assistant Director, Marketing And Communications
Girl Scouts of Northern California | 2001 – 2005

This challenging position required balance among responsibilities of in-house print and digital design, marketing and advertising, public relations, volunteer liaison, and council archiving. I designed, edited, and produced major council publications and special event collateral. I played vital roles in major projects, including redesigning the website and key publications to reflect the contemporary voice of Girl Scouting.


Vice President + Communications Chair
Corrales Elementary School PTA Board | 2016 – 2018

Girl Scout Troop Leader | 2015 – 2018

Instructor, Undergraduate Design Studios
Carnegie Mellon University, University of New Mexico

Resident Camp, Assistant Camp Director & Counselor | 1997 – 1999


Project management
Event planning
Proposal development

User research
Interaction design
User experience
Data visualization
Conceptual models

SOFTWARE Competencies

Adobe CC Illustrator, InDesign, + PhotoShop
Microsoft Office Suite
Sketch, Balsamiq, InVision
HTML, CSS, Javascript

OTHER Experience

Writing, Editing

Writing, Editing, Web Design
SU CASA magazine

The Albuquerque Journal

Writing, Editing, Design
The Daily Lobo


Master of Design program, Carnegie Mellon University | 2005 – 2007

Bachelor of Arts, University of New Mexico
Print Journalism and Mass Communication
summa cum laude | 2001 ­