CONTACT siobhan.hadley at gmail dot com.
Siobhan is an outstanding communicator, bringing together language and visual design to efficiently and persuasively shape interactions. She has graduate-level training in interaction design, communication planning, information design, and human-centered design methods research. She is an experienced project leader and handles complex project tasks with ease.
Community Volunteer | 2015 – 2018
As a PTA Board member and volunteer, I’ve worked with the school leadership to resolve and improve the school’s problematic “user experience” touch points. I’ve managed communication efforts to re-engage the school in the local community by producing a parent newsletter, maintaining the school website, changing the school marquee, and creating dozens of signs and flyers.
In addition, as an event chairperson, I’ve organized and led multiple school-wide events serving hundreds and students and their families.
As a Girl Scout leader, I’ve taken our 15-member troop on overnights, managed our troop’s cookie sales, and created diverse curriculum for dozens of meetings.
Contract Visual Designer | 1998 – 2001, 2007 – 2018
Partnering principally with schools, non-profits, and small businesses, I guide the process of establishing a consistent presence in print and online. I supported many of my clients in establishing their first presence on the Internet.
Contract Communications Editing | 2007 – 2018
I edit articles for diverse audiences and publications. I research and write on assigned topics, and fact check and proof articles and spreads through all stages of production.
Assistant Director, Marketing And Communications
Girl Scouts of Northern California | 2001 – 2005
This challenging position required balance among responsibilities of in-house print and digital design, marketing and advertising, public relations, volunteer liaison, and council archiving. I designed, edited, and produced major council publications and special event collateral. I played vital roles in major projects, including redesigning the website and key publications to reflect the contemporary voice of Girl Scouting.
LEADERSHIP + TEACHING
Vice President + Communications Chair
Corrales Elementary School PTA Board | 2016 – 2018
Girl Scout Troop Leader | 2015 – 2018
Instructor, Undergraduate Design Studios
Carnegie Mellon University, University of New Mexico
Resident Camp, Assistant Camp Director & Counselor | 1997 – 1999
Adobe CC Illustrator, InDesign, + PhotoShop
Microsoft Office Suite
Sketch, Balsamiq, InVision
Writing, Editing, Web Design
SU CASA magazine
The Albuquerque Journal
Writing, Editing, Design
The Daily Lobo
Master of Design program, Carnegie Mellon University | 2005 – 2007
Bachelor of Arts, University of New Mexico
Print Journalism and Mass Communication
summa cum laude | 2001